Event to promote the activity of a Japanese company 「the 40th anniversary of Pentel (Switzerland)」
2017/7/13
On 13 July, H.E. Ambassador Etsuro Honda and the Japanese stationery company <Pentel (Switzerland)>, which celebrates its 40th anniversary, hosted a reception at the Embassy of Japan in Bern to present Japanese stationery. Around 200 guests, including ambassadors, diplomats, government officials, representatives of stationery stores and retail companies attended the event.
In the reception hall, the works of the winners of the 47th International Children’s Art Exhibition 2017 were exhibited, and the children were presented their awards in a ceremony.
The award ceremony was followed by Kagamibiraki. Kagamibiraki - a Japanese tradition on the occasion of happy event. The cover of a Sake barrel is broken and happiness is shared. Futhurmore, Mr. Maaya Wakasugi, a famous artist calligrapher, demonstrated the art of Shodô on stage.
In the garden some exhibitions of Japanese stationery, such as Gel ink ball-point pens, Brush pens, mechanical pencils and so on were presented. During the event, the guests enjoyed drawing pictures and writing Katakana using a large variety of Japanese writing instruments.
 Ambassador Honda greeting the audience |
 Greetings from President of Pentel, Tokyo headquarters |
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 CEO of Pentel Switzerland introduces the History for 40 years of Pentel Switzerland |
 Reception hall |
In the reception hall, the works of the winners of the 47th International Children’s Art Exhibition 2017 were exhibited, and the children were presented their awards in a ceremony.
 Presentations of awards |
The award ceremony was followed by Kagamibiraki. Kagamibiraki - a Japanese tradition on the occasion of happy event. The cover of a Sake barrel is broken and happiness is shared. Futhurmore, Mr. Maaya Wakasugi, a famous artist calligrapher, demonstrated the art of Shodô on stage.
 Kagamibiraki |
 The art of Shodô demonstrated by Mr. Maaya Wakasugi |
 The art of Shodô demonstrated by Mr. Maaya Wakasugi |
In the garden some exhibitions of Japanese stationery, such as Gel ink ball-point pens, Brush pens, mechanical pencils and so on were presented. During the event, the guests enjoyed drawing pictures and writing Katakana using a large variety of Japanese writing instruments.
 Exhibition of Gel ink ball-point pens |
 Drawing pictures using Brush pens in various colours |
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 Mr. Wakasugi writes guests’ name in Katakana |
 Exhibition of Brush pen |
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 Making original Gel ink ball-point pens |
 Exhibition of the metallic version of Gel ink ball-point pens |
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 Exhibition of the 47th International Children’s Art Exhibition 2017 |
 Freshly prepared Sushi Bar |
 Presentation of Sake |